The Commercialization of Goth Part II: Social Media and Baby Bats

Let’s have a chat about flawless makeup. Our young batlings are flocking to Instagram and eating up every piece of dark material they see. To contrast and compare (just a bit), it used to be that goth makeup was off-putting. The purpose was indeed to scare or provoke some type of reaction. We are now flooded with online celebrities who have perfected their aesthetic game. Right down from seamless symmetry to deliberate asymmetry, they have made it so that “goth looks good”. There is nothing inherently wrong with that. However, alongside makeup often comes palette promotion, expensive brand clothing and the usual outward projection of a perfect spooky lifestyle.

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